In his recent book, "Broken Capitalism: This is How We Fix it," Ferris Eanfar explains the state of the global economy and its key problems in a straightforward, accessible style.

"When the 10 largest corporations on Earth have more combined economic power than 92 percent of all countries on Earth combined, the 50 largest financial corporations control wealth equal to 90 percent of Earth's GDP [gross domestic product], the richest 1 percent of humans have more wealth than 99 percent of the world combined, and the eight richest humans have more wealth than the bottom 50 percent of Earth's entire population combined . . . it's safe to say humanity is in trouble," Mr. Eanfar says.

Mr. Eanfar's work is based on over 20 years of unique experience in economics, financial technologies ("FinTech"), blockchain/cryptocurrency development, artificial intelligence, and military and government affairs.

Three key points in the book deal with issues of defining value, following a vision, and managing innovation.

Value: Mr. Eanfar notes that money is not value itself; it represents value. Rather than focusing on money alone, he advises organizations to focus on theway value flows through their stakeholder ecosystems, which benefits all parties in the long run.

Vision: "In business and in life, having 'vision' is about accurately assessing current reality, defining steps to achieve specific goals, and building a bridge between vision and reality based on discipline and effective execution," says Eanfar.

Innovation: Artificial intelligence, cryptocurrency, and other technological innovations can be used for good or ill. Mr. Eanfar dedicates a chapter of the book to the impact of artificial intelligence [AI] on government and the economy.

"When lightning-fast A.I. controls the political and economic apparatus of countries through their automated manipulation of social media and web-based information channels, humans won't be able to easily differentiate between policy outcomes that serve their interests and policy outcomes that serve those who control the A.I. and their political patrons in the government," he says.

For more information about the book, visit: https://Eanfar.org

Mr. Eanfar is also on Twitter: https://twitter.com/FerrisEanfar (@FerrisEanfar)

All book sales proceeds support the nonprofit AngelPay Foundation: https://AngelPayHQ.org

In fact, if you asked the average consumer to recall a banner ad from the last website they visited, don't expect much. Why? Banner ads are notoriously tuned out by consumers because they don't engage their attention and emotions.

In addition, it's much easier now for consumers to avoid these ads with blockers and DVRs.

What does capture consumers' attention? A good story.

And savvy marketers are exploring new ways to use storytelling to attract and hold consumers' interest and influence their behavior.

This is more than a hunch. Science supports the power of emotions and stories to engage an audience.

With this in mind, Pressboard, an online content marketing platform, believes that stories are the most powerful way for brands to communicate with consumers.

When an individual hears, reads, or views a story, for example, it prompts an emotional connection. The brain releases oxytocin, the "feel-good" hormone associated with, among other things, sex and childbirth, that promotes a feeling of bonding and connection. Psychological research suggests that stories can influence an individual's actions and inspire them to make choices and change a behavior in response to a story.

Underscoring this concept, Pressboard launched an experimental website, titled iwantmorecats.com, that offered users the chance to see pictures and videos of cats instead of banner ads. Not surprisingly, it proved popular, according to Pressboard CEO and co-founder Jerrid Grimm.

"Our not-so-secret goal is to help all companies market themselves through stories and in doing so, slowly rid the world of banner ads," says Grimm in an interview with Adweek.

"People just don't like ads, not advertisers, not publishers and definitely not consumers," he notes.

Meaningful content beats banner ads for communicating with consumers, according to Pressboard.

To this end, companies such as Pressboard provide a platform to link brands with media publishers and track what stories resonate.

Some tips for smart storytelling include:

* Engaging emotions with a personal story, such as a triumph over adversity;

* Developing a relationship with your audience by highlighting real people in your content, whether that's employees or customers;

* Using visuals that support the story and catch the reader's eye;

* Allowing yourself to be vulnerable and open with your audience, making your brand more relatable;

* Influencing public opinion of your brand by sharing the story on social media where discussion can happen.

In the end, changing behavior is the Holy Grail for marketers; but equally important is the ability to forge emotional connections with readers.

In this way, marketing companies can create a connection with their audience and turn them from interested parties to lifelong customers, in a way that no banner ad can match.

For more information about harnessing the power of stories to make a brand memorable, visit pressboardmedia.com.

Unfortunately, many low-income households in this country aren't connected and they're missing out on the life-changing resources the Internet has to offer.

According to the U.S. Census American Community Survey, 81 percent of U.S. households have broadband Internet access, but only 63 percent of those with annual incomes of less than $35,000 do.

For the past seven years, Comcast has been on a mission to do something about this so-called "digital divide" through its acclaimed Internet Essentials program, which has become the largest broadband adoption program for low-income families across the U.S.

The program has had an enormous impact on families and their children and, since its inception, more than six million low-income Americans have been connected.

To put that in perspective, six million people is larger than the populations of each city in America except New York City. While the numbers can be numbing, the individuals who have benefitted all have their own stories to tell.

"Low-income people face problems when it comes to accessing technology and a lot of people are left behind," says Pam Ogglesby, an Internet Essentials customer.

"I signed up for the program and I now see what I was missing. I feel connected now and it's all because of Internet Essentials. I think this is going to change my life drastically. I intend to use the Internet to learn new things."

In the beginning, Internet Essentials was offered to low-income families with children eligible to participate in the National School Lunch Program. Eligibility has also been extended to low-income seniors in more than a dozen markets, as well as to those households receiving HUD-housing assistance, which includes HUD's Public Housing, Housing Choice Voucher, and Multifamily programs.

This year, the company is expanding eligibility again to low-income veterans living within the Comcast service area. About a third of the veterans in the U.S. do not have Internet access at home, and only about 60 percent even own a computer, according to the U.S. Census American Community Survey, creating a need for better options for the veteran community. As a result, more than one million veterans across Comcast's footprint are estimated to be eligible.

Comcast's Internet Essentials program works with community partners to break down the main barriers to Internet access - lack of affordable service; lack of a computer or other device; and lack of digital training by providing high-speed Internet service for $9.95 a month plus tax, the option to purchase an Internet-ready computer for less than $150, and free digital literacy training in print, in person, and online.

To apply, visit www.internetessentials.com/apply, or call 1-855-846-8376. For Spanish-only speakers: call 1-855-765-6995.

Which is why pop-up and banner ads are now akin to the dinosaur age.

In fact, if you asked the average consumer to recall a banner ad from the last website they visited, don't expect much. Why? Banner ads are notoriously tuned out by consumers because they don't engage their attention and emotions.

In addition, it's much easier now for consumers to avoid these ads with blockers and DVRs.

What does capture consumers' attention? A good story.

And savvy marketers are exploring new ways to use storytelling to attract and hold consumers' interest and influence their behavior.

This is more than a hunch. Science supports the power of emotions and stories to engage an audience.

With this in mind, Pressboard, an online content marketing platform, believes that stories are the most powerful way for brands to communicate with consumers.

When an individual hears, reads, or views a story, for example, it prompts an emotional connection. The brain releases oxytocin, the "feel-good" hormone associated with, among other things, sex and childbirth, that promotes a feeling of bonding and connection. Psychological research suggests that stories can influence an individual's actions and inspire them to make choices and change a behavior in response to a story.

Underscoring this concept, Pressboard launched an experimental website, titled iwantmorecats.com, that offered users the chance to see pictures and videos of cats instead of banner ads. Not surprisingly, it proved popular, according to Pressboard CEO and co-founder Jerrid Grimm.

"Our not-so-secret goal is to help all companies market themselves through stories and in doing so, slowly rid the world of banner ads," says Grimm in an interview with Adweek.

"People just don't like ads, not advertisers, not publishers and definitely not consumers," he notes.

Meaningful content beats banner ads for communicating with consumers, according to Pressboard.

To this end, companies such as Pressboard provide a platform to link brands with media publishers and track what stories resonate.

Some tips for smart storytelling include:

* Engaging emotions with a personal story, such as a triumph over adversity;

* Developing a relationship with your audience by highlighting real people in your content, whether that's employees or customers;

* Using visuals that support the story and catch the reader's eye;

* Allowing yourself to be vulnerable and open with your audience, making your brand more relatable;

* Influencing public opinion of your brand by sharing the story on social media where discussion can happen.

In the end, changing behavior is the Holy Grail for marketers; but equally important is the ability to forge emotional connections with readers.

In this way, marketing companies can create a connection with their audience and turn them from interested parties to lifelong customers, in a way that no banner ad can match.

For more information about harnessing the power of stories to make a brand memorable, visit pressboardmedia.com.

Eighty-one percent of Americans believe their "most valuable asset" is their family, according to a new survey by Edward Jones and the nonprofit consumer-education organization Life Happens. And one quarter of respondents in the national sampling of adults confessed that their biggest fear was saddling their nearest and dearest with unexpected financial burdens if they're unable to work or die prematurely.

Which begs the question: If we're so worried about protecting what we treasure most, why don't more people have life insurance?

Ask most experts, and they'll tell you that such policies can help provide crucial resources for anyone with loved ones to support. And yet the latest figures show only 41 percent of U.S. households have individual life insurance.

"Most Americans have little or no safeguards for their financial goals," says Ken Cella, principal of the Client Strategies Group at the financial services firm Edward Jones. "They may understand the value of having emergency funds to cover unexpected financial expenses in the short term, but they're less protected for the long-term financial implications."

Faisa Stafford, president of Life Happens, puts it even more bluntly: "Emergency savings aren't a long-term financial solution, especially if a family's primary breadwinner were to die."

Much of the disconnect between what we'll call "the urge to protect" and the reality on the ground can be blamed on one or both of the following misconceptions:

* It's too expensive. Think of this as the equivalent of the alligators-in-New-York-City-sewers myth. When Life Happens and LIMRA, a global life insurance research and consulting group, asked participants in their 2017 Insurance Barometer Study how much a $250,000 term life policy for a healthy 30-year-old would cost, NerdWallet reports, the median estimate was $500 a year - more than three times the actual annual amount of $160.

But let's say that would-be policy holder wanted even more protection for his dependents. Forbes magazine recently calculated that that same incorrect median estimate - $500 - would buy a healthy, non-smoking, 30-something male a 20-year term policy with a million-dollar death benefit. Some people spend more than that in a year on caffe lattes.

That said, prices do vary based on factors like age, health, amount of coverage, and whether you opt for term or permanent insurance. The former - the most affordable - covers a specific time frame (usually 20 years or less), while the latter stays in force for life (as long as you continue to pay the premiums). Online aids like Edward Jones' complementary Life Insurance Needs calculator can help with factors to consider when determining how much life insurance may be appropriate for you.

* The policy I have through work is good enough. And if you're no longer employed there? Not only is group life insurance generally not portable, it typically only provides benefits equal to one or two times your annual salary.

"Growing families usually need greater protection than that," says Scott Thoma, an investment strategist at Edward Jones, "and they need coverage that's not contingent on work status."

Know that life insurance doesn't simply assign a monetary value to someone's life. Which brings us to another revealing finding of the Edward Jones-Life Happens "Protect What Matters" survey.

Twenty-three percent of participants didn't know it can even cover expenses like college tuition for a surviving child.

Edward Jones is a licensed insurance producer in all states and Washington, D.C., through Edward D. Jones & Co., L.P. and in California, New Mexico, and Massachusetts through Edward Jones Insurance Agency of California, L.L.C.; Edward Jones Insurance Agency of New Mexico, L.L.C.; and Edward Jones Insurance Agency of Massachusetts, L.L.C.

"The largest transfer of wealth in history is now underway, and it is in the form of established operating businesses owned by Baby Boomers," according to a white paper by C2C Business Strategies, LLC, a business management and consulting organization specializing in business transitions.

Baby boomers and their transition advisors will face several challenges over the next several decades.

Some tips to make the most of the transition include:

- Prep work: Many baby boomer business owners have given little or no thought to the transition process, and they may find themselves unable to sell the business when they want to. Most financial consultants recommend a lead time of three to five years to prepare a business. Meanwhile, as more baby boomers seek retirement, the surplus of businesses available for sale may reduce business values.

- True value: Survey findings of business owners suggest that many overestimate the value of a business because they are basing estimates on projections or future orders rather than the current cash the business is generating.

- Good advice: Baby boomers looking to sell their business can benefit from a skilled transition advisor to guide and direct the process. Advisors can help business owners decide on a realistic price and determine a sale structure that works for both buyers and sellers.

As in the case of a real estate agent negotiating a home sale, a business advisor will find the right buyer for a business and will work with the buyer and seller until the transaction is complete.

Tips for business owners to help ensure a smooth sale include:

- Good housekeeping: Make sure all financial information is current and in order. Time is essential once a business-sale transaction is underway, so don't slow down the process by scrambling for information.

- Flexible financing: Data show that sellers who accept financing terms receive, on average, 86 percent of their asking price, compared with 70 percent for those who will only accept cash. An advisor can help sellers evaluate financing terms to maximize sale prices.

For more information about transitioning out of a business, visit rysgp.com.

My prediction is that China will not drop its equity caps and intellectual property theft, and will not stop subsidizing all of its state-owned enterprises. As a result; we will see acceleration of the decoupling of China from the United States, in other words, a reversal of the economic integration and interpenetration that has taken place between these two economies over the past 20 years. So let us examine the implications of the decoupling of China from the United States.

The first area to consider is trade. The IMF has estimated that if the United States were to impose 25 percent tariffs on all Chinese imports, and China were to retaliate, the trade volume between China and the United States would drop by 70 percent. So there would clearly be an initial "trade shock."

The question here is whether the U.S. can find other low-cost suppliers. The answer is yes. We have seen that suppliers such as Vietnam have stepped up their exports to the United States, and other Asian countries and Mexico will also try to fill the role of low-cost supplier to the U.S. market. Vietnam has gained an estimated 7.9 percent of its gross domestic product from new business created by the U.S.-China trade war.

The next largest gainer is Taiwan, with 2.1 percent of its GDP added as a result of the U.S.-China trade war needed from other countries supplied by China.

In summary, if the Trump tariffs were to remain in place, there would undoubtedly be an initial "trade shock," and some dislocations. Over time, however, the United States would gradually shift its import sources to lower- cost suppliers, and would substitute rare earth minerals from other countries. So, with regard to trade, China is replaceable.

The second area is investment. Chinese direct investment in the United States dropped 84 percent from 2017 to 2018, from $29.4 billion to $4.8 billion. The U.S. government, will further limit Chinese investors through national security reviews. Meanwhile, U.S. direct investment in China has stagnated at $26.9 billion, with the annual growth rate dropping from 11 percent to 1.5 percent in 2018. U.S. investment will increasingly take place in other low-wage Asian countries such as Vietnam and Taiwan, and Mexico. Moreover, the lowering of U.S. corporate tax rates on January 1, 2018, from 35 percent to 21 percent will discourage direct foreign investment by U.S. enterprises, and make the United States a more promising place to invest than China. Therefore, if the Trump tariffs remain in place, China can be largely replaced over time by other countries as an investment target.

Last month, the Trump Administration restricted sales by U.S. companies to Huawei, the Chinese telecommunications champion. This measure will force Huawei to develop its own versions of chips and operating systems to replace those that it now obtains from the West. And last week the Commerce Department imposed new export controls that will effectively bar five major Chinese supercomputer developers of next-generation, high-performance computing from obtaining U.S. technology. The Commerce ban on exports to the major Chinese supercomputer companies, along with the Huawei ban, will promote the decoupling of the two countries' tech supply chains. Therefore, it is likely that separate operating systems will be set up for telecommunications, supercomputers, and the Internet.

China holds an estimated $1.1 trillion of U.S. government bonds. Some have warned that if China decided to dump U.S. dollars, U.S. interest rates would soar and the U.S. economy would implode. China's holdings, however, are not a particularly large proportion of the roughly $22 trillion total of U.S. government debt. Furthermore, China has already sold $221 billion in long-term Treasuries since early 2015, with no harm done to the U.S. capital market.

We are entering a new phase of increased Chinese assertiveness. China is now challenging the United States for global supremacy, while the U.S. Government distrusts Chinese intentions and sees China as a predatory competitor and an adversary. The global consensus based on liberalization is likely to be replaced by rival trading blocs. This may not be a desirable development from the standpoint of the United States and the global economy, but it is the most important geopolitical event of our era. Decoupling from China, while painful for both countries, would be preferable to a real war with China, the likely alternative.

*Bart S. Fisher is an attorney in Washington, D.C., and co-author of International Trade and Investment: Regulating International Business.

Eco Tek 360, a forward-thinking fiber technology company and a division of Global Fiber Technologies, Inc. a public company, (GFTX), has developed a proprietary technology that removes the fibers from fabrics that have reached the end of their useful life cycle. The fibers are extracted from a landfill-destined garment and used to create yarn, make new fabric, and then get sewn into fabric which is turned into "rejuvenated" uniforms. Each time the uniform comes back to the client, the process creates a true circular economy and reduces carbon footprints.

"It takes between 500 to 700 gallons of water to grow one pound of cotton and Eco Tek 360 can help save billions of gallons each year through utilization of its patent- pending process," says Chris Giordano, president and co-chairman of Global Fiber Technologies.

"We will take corporate uniforms at the end of their useful life that would otherwise head for disposal and re-purpose them back to the same company as sustainable, high quality uniforms for their employees," says Giordano.

"Our primary raw material is sourced from uniforms being disposed of by our corporate clients, allowing us to be competitive on price," says Paul Serbiak Global's CEO.

There are three steps to the ECOTEK process:

- Recovery: Companies collect old uniforms and send them to Ecotek. Customers earn a credit towards new uniform purchases.

- Rejuvenation: Rejuvenation is the heart of the Ecotek philosophy. The company uses a patented procedure to remove old fiber from fabric, restore it, and create new fabric. The rejuvenated fiber is soft, strong, and comfortable, and looks like new.

- Re-creation: The fabric made from the rejuvenated fiber is then used to make new uniforms.

"The entire process takes place in the USA, ensuring fair labor practices and extremely high quality standards," according to the company. Ecotek will offer customized design in large and small batches with quick turnaround times.

Buying uniforms made with rejuvenated fibers not only saves water and energy, it saves money, and allows employees to feel proud and look great with options for customized style and sizing.

Surveys show that a majority of entry-level employees prefer to work for an environmentally friendly company and more than half of consumers prefer to buy from companies with a green reputation.

For more information about how your company can go greener and look great doing it, visit https://globalfibertechnologies.com/ecotek-360/.

Kindle Direct Publishing (KDP) from Amazon is one self-publishing option that offers editorial freedom and ease of use for busy parents looking to create something that meets their kids' needs.

KDP success stories include Handeep Dhoot (who writes as "Dr. Dhoot"), a mom with a Ph.D. in chemistry who wanted to introduce her young daughter to STEM topics.

Dr. Dhoot has self-published the growing Tinker Toddler series of STEM books aimed at young children, including Machine Learning for Babies & Toddlers.

"Becoming a parent helped me realize the urgency for introducing scientific topics, like STEM, to kids while their brains are still developing. KDP allowed me to self-publish books that portray these ideas in an accurate and digestible way for kids, including my own daughter."

Gabi Garcia, a long-time school counselor and mom, turned to self-publishing when she saw a lack of books for Spanish-speaking and bilingual children about how to understand their emotions and feelings.

"It's so important to engage with children early to discuss mindfulness. Self-publishing on KDP empowered me to take all that I'd learned and seen as a school counselor and make it accessible to more children, in both English and Spanish."

She has published several books on these topics through KDP, including Listening to My Body, published in both English and Spanish. She now writes full-time on mindfulness and social awareness topics for children, parents, and educators.

Brendan Kelso struggled with dyslexia as a child, but found learning and performing dramatic monologues helpful. He enjoyed Shakespeare, but, like many young readers, found the text hard to understand.

After a career in engineering, he became a stay-at-home dad and came up with an idea to write versions of Shakespeare's plays that were more accessible to kids. His loveof theater and writing led him to self-publish several works through KDP, starting with Shakespeare's Hamlet for Kids.

"I have the freedom to spend more time with my family, while pursuing my passion on my own terms with KDP."

These parents have been able to create the books they couldn't find for kids and found financial success - and sometimes a whole new career - in the process.

For those parents who are toying with self-publishing, but still have questions, consider this:

* KDP lets authors set their own prices and retain all rights to their work.

* As an author, you can publish your book in minutes, and these books are available to a worldwide audience through Kindle online stores in 24-48 hours.

* You can publish Kindle eBooks and paperbacks in multiple languages.

Visit kdp.amazon.com for more information about Kindle Direct Publishing.

Now in the seventh year of their partnership, the National 4-H Council and CME Group, the world's leading and most diverse derivatives marketplace, are bringing their Commodity Carnival educational experience to 120 state and county fairs across the Midwest.

Commodity Carnival is an interactive game consisting of three activities that guide participants through the process of producing and selling livestock. The program aims to teach young fairgoers the dollars and cents of agriculture and test their knowledge of the risks of bringing food to market.

"There are a number of risks that must be managed before food reaches the consumer's dinner table. Commodity Carnival breaks down these complex topics and decisions by providing an engaging game for students to learn that farming is a business," says CME Group Managing Director of Agricultural Products Tim Andriesen. "CME Group's roots are in agriculture and we're proud to educate the next generation of farmers and ranchers on risk management in production agriculture."

CME Group and 4-H first joined forces in 2013, driven by the same mission to prepare future generations of farmers and food producers with respect to risk management in agriculture. Since then, Commodity Carnival has reached over 400,000 students across the country, including 77,000 last year alone.

"We are so pleased to continue our partnership with CME Group and help prepare today's youth with skills they need to be successful in the future," says National 4-H Council President and CEO Jennifer Sirangelo. "The focus and purpose of the Commodity Carnival is to strengthen our collective efforts to increase agricultural literacy and highlight the important role of agriculture commodities. Students get to take part in an interactive, hands on experience that allows them to learn by doing."

Those unable to participate at the fair can still join the fun by downloading Risk Ranch, the mobile companion app to Commodity Carnival.

To learn more about the Commodity Carnival, Risk Ranch and see a list of more than 100 fairs participating this season, visit www.cmegroup.com/4hcarnival.